Yesterday, I walked into a music store for the first time in almost a decade. Not much has changed, they sell pretty much the same guitars they were selling a while back and they are still upset if you touch an instrument without asking.
I remember going to the music store every other week while in school. Buying a guitar was a big deal at the time: months of work and saving money. My first impression when I entered the store yesterday was that I couldn’t afford to buy anything at the moment.
After looking at a price tag or two, I laughed and realized that I was wrong. I could walk out of the store with the guitar I wanted right away. But still, I was tempted to try out the cheapest one like when I was a kid.
I reached in my pocket for a guitar pick, the same way that I would find my keys to unlock the door. The thing is, I stopped carrying them many years ago. I did carry them in my pocket all the time, but that was a lifetime ago.
It’s really hard to give up something you’re used to do regularly or to forget associated feelings. Habits are incredibly powerful. You can either be a victim or use them to your advantage.
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About the Author
Francois Mathieu specializes in marketing and analytics. As the Inbound Marketing Manager at Uberflip, he leverages marketing automation to better reach the right person at the right time. Francois holds a degree in financial management from HEC Montreal and he previously worked in the banking industry for several years.
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